Bitfront is a global cryptocurrency exchange that was launched in February 2020. It offers trading in major tokens, as well as LINE's blockchain mainnet token, LINK, in USD fiat markets. Prior to its rebranding as Bitfront, the exchange was known as BITBOX and launched in mid-2018. It is operated by LVC USA Inc., a subsidiary of LINE Corporation – a publicly listed internet company on the Tokyo Stock Exchange and Nasdaq. LVC USA Inc. is registered with the Financial Crimes Enforcement Network (FinCEN) and compliant with applicable regulations and guidance.Bitfront draws on LINE's security and consumer product expertise from building social, finance, and entertainment services in Asia to deliver a best-in-class experience for its users.